The Luxury Market in Brazil: Market Opportunities and Potential - C. Diniz - Books - Palgrave Macmillan - 9781349492459 - 2014
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C. Diniz
The Luxury Market in Brazil: Market Opportunities and Potential 1st ed. 2014 edition

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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

181 pages, XIV, 181 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2014
ISBN13 9781349492459
Publishers Palgrave Macmillan
Pages 181
Dimensions 150 × 220 × 10 mm   ·   231 g

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