Culture and Positioning as Determinants of Strategy: Personality and the Business Organization - Tony Ellson - Books - Palgrave Macmillan - 9781349513437 - 2004
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Culture and Positioning as Determinants of Strategy: Personality and the Business Organization 1st ed. 2004 edition

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Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.


270 pages, XIV, 270 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2004
ISBN13 9781349513437
Publishers Palgrave Macmillan
Pages 270
Dimensions 142 × 215 × 18 mm   ·   370 g

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