Culture and Positioning as Determinants of Strategy: Personality and the Business Organization - Tony Ellson - Books - Palgrave USA - 9781403917515 - March 16, 2004
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Tony Ellson
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization 2004 edition

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Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

270 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 16, 2004
ISBN13 9781403917515
Publishers Palgrave USA
Pages 270
Dimensions 140 × 216 × 20 mm   ·   467 g

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