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The Religious Dimensions of Advertising - Religion / Culture / Critique T. Sheffield 1st ed. 2006 edition
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The Religious Dimensions of Advertising - Religion / Culture / Critique
T. Sheffield
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
206 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 20, 2006 |
| ISBN13 | 9781349535453 |
| Publishers | Palgrave Macmillan |
| Pages | 190 |
| Dimensions | 281 × 142 × 17 mm · 268 g |
| Language | English |
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