Market Matters: Exploring Cultural Processes in the Global Marketplace - Christina Garsten - Books - Palgrave Macmillan - 9781349725427 - November 6, 2004
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Christina Garsten
Market Matters: Exploring Cultural Processes in the Global Marketplace 2004 edition

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

243 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 6, 2004
ISBN13 9781349725427
Publishers Palgrave Macmillan
Pages 243
Dimensions 150 × 220 × 10 mm   ·   322 g
Language English  
Editor Montoya, M. Lindh de

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