Market Matters: Exploring Cultural Processes in the Global Marketplace - Christina Garsten - Books - Palgrave USA - 9781403917577 - November 6, 2004
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Christina Garsten
Market Matters: Exploring Cultural Processes in the Global Marketplace 2004 edition

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

252 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 6, 2004
ISBN13 9781403917577
Publishers Palgrave USA
Pages 243
Dimensions 140 × 216 × 17 mm   ·   435 g
Editor Montoya, M. Lindh de

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