Advances in Corporate Branding - Journal of Brand Management: Advanced Collections - - Books - Palgrave Macmillan - 9781349957989 - April 28, 2018
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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections Softcover Reprint of the Original 1st 2017 edition

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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

205 pages, XIII, 205 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2018
ISBN13 9781349957989
Publishers Palgrave Macmillan
Pages 205
Dimensions 150 × 220 × 10 mm   ·   258 g
Language English  
Editor Balmer, John M. T.
Editor Brexendorf, Tim Oliver
Editor Kernstock, Joachim
Editor Powell, Shaun M.

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