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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections 2017 edition
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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
19 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 25, 2016 |
| ISBN13 | 9781352000078 |
| Publishers | Palgrave Macmillan |
| Pages | 205 |
| Dimensions | 140 × 216 × 18 mm · 385 g |
| Language | English |
| Editor | Balmer, John M. T. |
| Editor | Brexendorf, Tim Oliver |
| Editor | Kernstock, Joachim |
| Editor | Powell, Shaun M. |
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