Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections - - Books - Palgrave Macmillan - 9781349957996 - June 29, 2018
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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections Softcover reprint of the original 1st ed. 2017 edition

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Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

354 pages, X, 354 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 29, 2018
ISBN13 9781349957996
Publishers Palgrave Macmillan
Pages 354
Dimensions 150 × 220 × 10 mm   ·   439 g
Language English  
Editor Balmer, John M. T.
Editor Chen, Weifeng

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