Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections - - Books - Palgrave Macmillan - 9781352000108 - November 24, 2016
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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections 1st ed. 2017 edition

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Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

20 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 24, 2016
ISBN13 9781352000108
Publishers Palgrave Macmillan
Pages 354
Dimensions 140 × 216 × 25 mm   ·   553 g
Language English  
Editor Balmer, John M. T.
Editor Chen, Weifeng

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