Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior - Michael E. Smith - Books - Kogan Page Ltd - 9781398601024 - September 3, 2021
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Michael E. Smith
Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

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Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

232 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 2021
ISBN13 9781398601024
Publishers Kogan Page Ltd
Pages 232
Dimensions 243 × 164 × 24 mm   ·   470 g
Language English  

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