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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies Eleonora Cattaneo
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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 3, 2023 |
| ISBN13 | 9781398606401 |
| Publishers | Kogan Page Ltd |
| Pages | 360 |
| Dimensions | 234 × 155 × 21 mm · 538 g |
| Language | English |
| Editor | Cattaneo, Eleonora |
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