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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding Mandel, Jay (Founder)
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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Mandel, Jay (Founder)
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
248 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 3, 2023 |
| ISBN13 | 9781398609792 |
| Publishers | Kogan Page Ltd |
| Pages | 256 |
| Dimensions | 155 × 232 × 15 mm · 396 g |
| Language | English |
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