Consumer Behaviour: Understanding Consumers in a Digital Landscape - Jean-Eric Pelet - Books - Kogan Page Ltd - 9781398618640 - March 3, 2025
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Jean-Eric Pelet
Consumer Behaviour: Understanding Consumers in a Digital Landscape

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Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

440 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2025
ISBN13 9781398618640
Publishers Kogan Page Ltd
Pages 344
Dimensions 250 × 177 × 27 mm   ·   708 g
Language English  

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