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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue Kate Mackie
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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue
Kate Mackie
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
280 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 3, 2025 |
| ISBN13 | 9781398619647 |
| Publishers | Kogan Page Ltd |
| Pages | 248 |
| Dimensions | 234 × 156 × 15 mm · 380 g |
| Language | English |
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