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Global Marketing: Understanding Marketing in a Globalized Business Environment Helen Millward
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Global Marketing: Understanding Marketing in a Globalized Business Environment
Helen Millward
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
400 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 3, 2025 |
| ISBN13 | 9781398620117 |
| Publishers | Kogan Page Ltd |
| Pages | 288 |
| Dimensions | 150 × 220 × 20 mm · 657 g |
| Language | English |
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