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Applied Consumer Psychology: How to use psychological insights in marketing Gareth J Harvey 1st edition
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Applied Consumer Psychology: How to use psychological insights in marketing
Gareth J Harvey
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2025 |
| ISBN13 | 9781398620797 |
| Publishers | Kogan Page Ltd |
| Pages | 432 |
| Dimensions | 240 × 170 × 27 mm · 728 g |
| Language | English |
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