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Principles of Marketing Analytics: Understand Data-Driven Decision-Making Ijeoma Onwumere
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Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Ijeoma Onwumere
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2026 |
| ISBN13 | 9781398623293 |
| Publishers | Kogan Page Ltd |
| Pages | 392 |
| Dimensions | 150 × 220 × 20 mm · 825 g |
| Language | English |
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