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The Effect of Advertising and Display: Assessing the Evidence Robert East 2003 edition
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The Effect of Advertising and Display: Assessing the Evidence
Robert East
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.
118 pages, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 31, 2003 |
| ISBN13 | 9781402075148 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 118 |
| Dimensions | 155 × 235 × 9 mm · 344 g |
| Language | English |
| Editor | Kingston University |
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