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The Effect of Advertising and Display: Assessing the Evidence Robert East Softcover reprint of hardcover 1st ed. 2003 edition
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The Effect of Advertising and Display: Assessing the Evidence
Robert East
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.
118 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 5, 2010 |
| ISBN13 | 9781441953735 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 118 |
| Dimensions | 155 × 235 × 7 mm · 195 g |
| Editor | Kingston University |
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