Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series - Johanna Moisander - Books - SAGE Publications Inc - 9781412903806 - May 11, 2006
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Johanna Moisander
Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 11, 2006
ISBN13 9781412903806
Publishers SAGE Publications Inc
Pages 240
Dimensions 150 × 220 × 20 mm   ·   560 g
Language English  

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