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Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series Johanna Moisander
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Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series
Johanna Moisander
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 18, 2006 |
| ISBN13 | 9781412903813 |
| Publishers | SAGE Publications Inc |
| Pages | 240 |
| Dimensions | 172 × 242 × 15 mm · 414 g |
| Language | English |
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