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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books Jim Blythe
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books
Jim Blythe
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
160 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 23, 2006 |
| ISBN13 | 9781412930871 |
| Publishers | SAGE Publications Inc |
| Pages | 160 |
| Dimensions | 129 × 198 × 15 mm · 268 g |
| Language | English |
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