Principles and Practice of Marketing - Jim Blythe - Books - SAGE Publications Ltd - 9781446273999 - December 10, 2013
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Jim Blythe
Principles and Practice of Marketing 3 Revised edition

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

800 pages, Illustrationsstrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 10, 2013
ISBN13 9781446273999
Publishers SAGE Publications Ltd
Pages 800
Dimensions 197 × 272 × 44 mm   ·   2.07 kg
Language English  

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