Strategic Planning for Public Relations: Beginning the Journey - Tricia Hansen-Horn - Books - Peter Lang Publishing Inc - 9781433120916 - May 2, 2014
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Tricia Hansen-Horn
Strategic Planning for Public Relations: Beginning the Journey New edition

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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

254 pages, BW, BW

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 2, 2014
ISBN13 9781433120916
Publishers Peter Lang Publishing Inc
Pages 254
Dimensions 150 × 227 × 15 mm   ·   384 g
Language English  

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