Strategic Planning for Public Relations: Beginning the Journey - Tricia Hansen-Horn - Books - Peter Lang Publishing Inc - 9781433120923 - May 28, 2014
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Tricia Hansen-Horn
Strategic Planning for Public Relations: Beginning the Journey New edition

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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

254 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 28, 2014
ISBN13 9781433120923
Publishers Peter Lang Publishing Inc
Pages 254
Dimensions 232 × 158 × 21 mm   ·   504 g
Language English  

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