Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth - Natalie Coulter - Books - Peter Lang Publishing Inc - 9781433121753 - February 28, 2014
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Natalie Coulter
Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth New edition

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Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

191 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2014
ISBN13 9781433121753
Publishers Peter Lang Publishing Inc
Pages 191
Dimensions 225 × 152 × 14 mm   ·   296 g
Language English  

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