Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth - Natalie Coulter - Books - Peter Lang Publishing Inc - 9781433121760 - March 31, 2014
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Natalie Coulter
Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth New edition

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Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

191 pages, 0

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2014
ISBN13 9781433121760
Publishers Peter Lang Publishing Inc
Pages 191
Dimensions 230 × 157 × 18 mm   ·   410 g
Language English  

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