The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior - John C. Mowen - Books - Springer-Verlag New York Inc. - 9781441950918 - December 3, 2010
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John C. Mowen
The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior Softcover reprint of hardcover 1st ed. 2000 edition

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In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts.

333 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2010
ISBN13 9781441950918
Publishers Springer-Verlag New York Inc.
Pages 314
Dimensions 155 × 235 × 17 mm   ·   471 g
Language English  

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