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Market Oriented Product Innovation: A Key to Survival in the Third Millennium Knut Holt 1st ed. Softcover of orig. ed. 2002 edition
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Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Knut Holt
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.
421 pages, 1 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2010 |
| ISBN13 | 9781441952981 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 410 |
| Dimensions | 155 × 235 × 21 mm · 652 g |
| Language | English |
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