Marketing Ethics & Society - Lynne Eagle - Books - SAGE Publications Ltd - 9781446296615 - October 8, 2015
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Lynne Eagle
Marketing Ethics & Society

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Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 2015
ISBN13 9781446296615
Publishers SAGE Publications Ltd
Pages 320
Dimensions 240 × 194 × 21 mm   ·   726 g
Language English  
Editor Dahl, Stephan
Editor Eagle, Lynne

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