Marketing Ethics & Society - Lynne Eagle - Books - SAGE Publications Ltd - 9781446296622 - September 29, 2015
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Lynne Eagle
Marketing Ethics & Society

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Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

320 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2015
ISBN13 9781446296622
Publishers SAGE Publications Ltd
Pages 320
Dimensions 187 × 227 × 18 mm   ·   598 g
Language English  
Editor Dahl, Stephan
Editor Eagle, Lynne

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