Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging - Robert C. Webb - Books - Springer-Verlag New York Inc. - 9781461371588 - October 23, 2012
In case cover and title do not match, the title is correct

Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging Softcover reprint of the original 1st ed. 1999 edition

Price
$ 137.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 1 - 7
Add to your iMusic wish list

Also available as:

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.


375 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 23, 2012
ISBN13 9781461371588
Publishers Springer-Verlag New York Inc.
Pages 362
Dimensions 155 × 235 × 20 mm   ·   581 g
Language English  

More by Robert C. Webb

Show all

Mere med samme udgiver