Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging - Robert C. Webb - Books - Springer Science+Business Media - 9780306460739 - June 30, 1999
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Robert C. Webb
Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging 1999 edition

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

375 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 1999
ISBN13 9780306460739
Publishers Springer Science+Business Media
Pages 362
Dimensions 155 × 235 × 32 mm   ·   764 g
Language English  

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