E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics - Sanjay Mohapatra - Books - Springer-Verlag New York Inc. - 9781461441410 - August 16, 2012
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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics 2013 edition

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E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.


244 pages, 15 black & white illustrations, 18 colour illustrations, 5 black & white tables, 4 colour

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2012
ISBN13 9781461441410
Publishers Springer-Verlag New York Inc.
Pages 262
Dimensions 155 × 235 × 23 mm   ·   521 g
Language English  

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