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Consumer Psychology: Theories & Applications Hazel Huang
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Consumer Psychology: Theories & Applications
Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
352 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 3, 2023 |
| ISBN13 | 9781473906976 |
| Publishers | SAGE Publications Ltd |
| Pages | 376 |
| Dimensions | 150 × 220 × 20 mm · 840 g |
| Language | English |
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