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Consumer Psychology: Theories & Applications Hazel Huang
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Consumer Psychology: Theories & Applications
Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
352 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 3, 2023 |
| ISBN13 | 9781473906983 |
| Publishers | SAGE Publications Ltd |
| Pages | 376 |
| Dimensions | 233 × 186 × 22 mm · 682 g |
| Language | English |
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