Collaboration and Co-creation: New Platforms for Marketing and Innovation - Gaurav Bhalla - Books - Springer-Verlag New York Inc. - 9781489991966 - September 19, 2014
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Gaurav Bhalla
Collaboration and Co-creation: New Platforms for Marketing and Innovation 2011 edition

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Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast.

205 pages, 10 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 19, 2014
ISBN13 9781489991966
Publishers Springer-Verlag New York Inc.
Pages 205
Dimensions 155 × 235 × 12 mm   ·   312 g
Language English  

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