Sport Marketing - Windy Dees - Books - Human Kinetics Publishers - 9781492594628 - March 12, 2021
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Windy Dees
Sport Marketing Fifth edition

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Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolving strategies empower students to innovate in a dynamic sports world.

488 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 12, 2021
ISBN13 9781492594628
Publishers Human Kinetics Publishers
Pages 488
Dimensions 282 × 223 × 29 mm   ·   1.34 kg

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