Email and Commercial Correspondence: A Guide to Professional English - Guides to Professional English - Adrian Wallwork - Books - Springer-Verlag New York Inc. - 9781493906345 - June 20, 2014
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Adrian Wallwork
Email and Commercial Correspondence: A Guide to Professional English - Guides to Professional English 2014 edition

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If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

  • Write meaningful subject lines - otherwise recipients may not even open your mail.
  • Always put the most important point in the first line - otherwise the reader may not read it.
  • Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
  • Be a little too formal than too informal - you don?t want to offend anyone.
  • If you have two long important things to say, say them in separate emails.
  • Give clear instructions and reasonable deadlines.
  • If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
  • Empathize with your recipient's busy workload.
  • Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

182 pages, 6 black & white illustrations, 22 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2014
ISBN13 9781493906345
Publishers Springer-Verlag New York Inc.
Pages 164
Dimensions 157 × 235 × 10 mm   ·   294 g
Language English  

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