The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead - Venkatesh Upadrista - Books - Taylor & Francis Inc - 9781498707718 - January 27, 2015
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Venkatesh Upadrista
The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead 1st edition

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"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"--

167 pages, 36 black & white illustrations, 2 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 2015
ISBN13 9781498707718
Publishers Taylor & Francis Inc
Pages 167
Dimensions 180 × 255 × 14 mm   ·   332 g
Language English  

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