Tell your friends about this item:
The New Global Marketing: Local Adaptation for Sustainability and Profit Johny K. Johansson 2 Revised edition
Price
$ 199.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 2 - 8
Our customers say:
Add to your iMusic wish list
The New Global Marketing: Local Adaptation for Sustainability and Profit
Johny K. Johansson
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.
578 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 27, 2017 |
| ISBN13 | 9781516527076 |
| Publishers | Cognella, Inc |
| Pages | 578 |
| Dimensions | 150 × 220 × 10 mm · 1.32 kg |
| Language | English |
![Cover for Jake Harwood · Understanding Communication and Aging: Developing Knowledge and Awareness (Paperback Book) [Third edition] (2023)](https://imusic.b-cdn.net/images/item/original/323/9798823303323.jpg?jake-harwood-2023-understanding-communication-and-aging-developing-knowledge-and-awareness-paperback-book&class=scaled&v=1713456965)
![Cover for International Marketing: Winning in the New Global Economy (Paperback Book) [2 Revised edition] (2023)](https://imusic.b-cdn.net/images/item/original/683/9798823322683.jpg?2023-international-marketing-winning-in-the-new-global-economy-paperback-book&class=scaled&v=1698480176)
![Cover for Dona Jean Young · APA Essentials: Style, Formatting, and Grammar (Paperback Book) [Seventh edition] (2023)](https://imusic.b-cdn.net/images/item/original/556/9781793581556.jpg?dona-jean-young-2023-apa-essentials-style-formatting-and-grammar-paperback-book&class=scaled&v=1739915723)
![Cover for LR Griffin · Well Composed: A Guide to Effective Composition and Transformational Leadership (Paperback Book) [Revised First edition] (2022)](https://imusic.b-cdn.net/images/item/original/956/9781793538956.jpg?lr-griffin-2022-well-composed-a-guide-to-effective-composition-and-transformational-leadership-paperback-book&class=scaled&v=1671958948)
![Cover for Michael Bootsma · Comprehensive Business Law (Paperback Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/428/9781793574428.jpg?michael-bootsma-2022-comprehensive-business-law-paperback-book&class=scaled&v=1684826225)
![Cover for Edward Neukrug · Counseling Theory and Practice (Paperback Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/697/9781793567697.jpg?edward-neukrug-2022-counseling-theory-and-practice-paperback-book&class=scaled&v=1673797046)
![Cover for Sasha R. Ramlal · Literacy in Elementary Education, Grades 3-6 (Paperback Book) [2 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/061/9781793580061.jpg?sasha-r-ramlal-2022-literacy-in-elementary-education-grades-3-6-paperback-book&class=scaled&v=1692772967)
![Cover for Richard Ignace · Astro4U: An Introduction to the Science of the Cosmos (Paperback Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/425/9781793520425.jpg?richard-ignace-2022-astro4u-an-introduction-to-the-science-of-the-cosmos-paperback-book&class=scaled&v=1693620332)
![Cover for Julie K. Abrahamson · Guided Inquiry Explorations into Organic and Biochemistry (Paperback Book) [2 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/083/9781793568083.jpg?julie-k-abrahamson-2022-guided-inquiry-explorations-into-organic-and-biochemistry-paperback-book&class=scaled&v=1693558307)
![Cover for Aniruddha Mitra · Introduction to Numerical Methods: Mathematical Techniques for Students in Engineering (Paperback Book) [2 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/937/9781793559937.jpg?aniruddha-mitra-2022-introduction-to-numerical-methods-mathematical-techniques-for-students-in-engineering-paperback-book&class=scaled&v=1693036913)
![Cover for Gilberto Soto · Teaching Music in the Multicultural Early Childhood Classroom (Paperback Book) [Revised First edition] (2022)](https://imusic.b-cdn.net/images/item/original/180/9781793520180.jpg?gilberto-soto-2022-teaching-music-in-the-multicultural-early-childhood-classroom-paperback-book&class=scaled&v=1693306568)
