The Role of Language and Symbols in Promotional Strategies and Marketing Schemes - - Books - IGI Global - 9781522557784 - September 28, 2018
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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2018
ISBN13 9781522557784
Publishers IGI Global
Pages 333
Dimensions 289 × 225 × 29 mm   ·   1.12 kg
Language English  
Editor Epure, Manuela
Editor Mihe, Lorena Clara

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