The Role of Language and Symbols in Promotional Strategies and Marketing Schemes - - Books - IGI Global - 9781522587514 - December 14, 2018
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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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Presents research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book featuring coverage on a broad range of topics, including shock advertising, branding, and celebrity endorsement.

333 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2018
ISBN13 9781522587514
Publishers IGI Global
Pages 333
Dimensions 150 × 220 × 10 mm   ·   843 g
Language English  
Editor Epure, Manuela
Editor Mih?e?, Lorena Clara

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