Strategic Perspectives in Destination Marketing -  - Books - IGI Global - 9781522558354 - August 17, 2018
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Strategic Perspectives in Destination Marketing

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Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.


322 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 17, 2018
ISBN13 9781522558354
Publishers IGI Global
Pages 322
Dimensions 150 × 220 × 20 mm   ·   966 g
Language English  
Editor Camilleri, Mark Anthony

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