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Strategic Perspectives in Destination Marketing
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Strategic Perspectives in Destination Marketing
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
411 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 14, 2018 |
| ISBN13 | 9781522588092 |
| Publishers | IGI Global |
| Pages | 411 |
| Dimensions | 150 × 220 × 10 mm · 752 g |
| Language | English |
| Editor | Camilleri, Mark Anthony |
