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Application of Gaming in New Media Marketing
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Application of Gaming in New Media Marketing
Presents a collection of research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a range of topics including digital advertising, media planning, and social media marketing.
310 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 7, 2018 |
| ISBN13 | 9781522560647 |
| Publishers | IGI Global |
| Pages | 310 |
| Dimensions | 150 × 220 × 20 mm · 811 g |
| Language | English |
| Editor | Dham, Swati Oberoi |
| Editor | Mishra, Pratika |
