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Application of Gaming in New Media Marketing
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Application of Gaming in New Media Marketing
Presents research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a wide range of topics, including digital advertising, media planning, and social media marketing.
312 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2018 |
| ISBN13 | 9781522587781 |
| Publishers | IGI Global |
| Pages | 312 |
| Dimensions | 150 × 220 × 10 mm · 598 g |
| Language | English |
| Editor | Dham, Swati Oberoi |
| Editor | Mishra, Pratika |
