Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession - - Books - IGI Global - 9781522562955 - November 23, 2018
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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

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Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics such as business schools, marketing curricula, and professional development.

190 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2018
ISBN13 9781522562955
Publishers IGI Global
Pages 190
Dimensions 150 × 220 × 20 mm   ·   703 g
Language English  
Editor Estima, Ana
Editor Marques, Susana
Editor Pinheiro, Margarida M.

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