Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession - - Books - IGI Global - 9781522586913 - December 19, 2018
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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

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Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics, including business schools, marketing curricula, and professional development.

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 2018
ISBN13 9781522586913
Publishers IGI Global
Pages 252
Dimensions 150 × 220 × 10 mm   ·   489 g
Language English  
Editor Estima, Ana
Editor Marques, Susana
Editor Pinheiro, Margarida M.

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